Diversity in European Marketing
| Author | : Thomas Rudolph |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 268 |
| Release | : 2012-03-09 |
| ISBN-10 | : 9783834969767 |
| ISBN-13 | : 3834969761 |
| Rating | : 4/5 (761 Downloads) |
Book Synopsis Diversity in European Marketing by : Thomas Rudolph
Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.