There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the ap

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing appr

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important s

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth