Ernest Dichter and Motivation Research
| Author | : S. Schwarzkopf |
| Publisher | : Springer |
| Total Pages | : 300 |
| Release | : 2010-08-20 |
| ISBN-10 | : 9780230293946 |
| ISBN-13 | : 0230293948 |
| Rating | : 4/5 (948 Downloads) |
Book Synopsis Ernest Dichter and Motivation Research by : S. Schwarzkopf
Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.