Empathetic Marketing

Empathetic Marketing
Author :
Publisher : Springer
Total Pages : 235
Release :
ISBN-10 : 9781137512000
ISBN-13 : 1137512008
Rating : 4/5 (008 Downloads)
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Book Synopsis Empathetic Marketing by : M. Ingwer

Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.


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