Emotional Appeals in Advertising Banking Services
| Author | : Emmanuel Mogaji |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 121 |
| Release | : 2018-05-01 |
| ISBN-10 | : 9781787563025 |
| ISBN-13 | : 1787563022 |
| Rating | : 4/5 (022 Downloads) |
Book Synopsis Emotional Appeals in Advertising Banking Services by : Emmanuel Mogaji
Download or read book Emotional Appeals in Advertising Banking Services written by Emmanuel Mogaji and published by Emerald Group Publishing. This book was released on 2018-05-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.