Marketing for Bankers

Marketing for Bankers
Author :
Publisher :
Total Pages : 440
Release :
ISBN-10 : 0899823173
ISBN-13 : 9780899823171
Rating : 4/5 (171 Downloads)

Book Synopsis Marketing for Bankers by : Mary Ann Pezzullo

Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its surviva