Dynamics of Public Relations and Journalism

Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.