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Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising i
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This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. W
The Media and Communications in Australia
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At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication
The Routledge Companion to Marketing and Society
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
Oral History and Business
Language: en
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Authors: Robert Crawford
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This book introduces business historians to oral history methodologies and approaches. Using four distinct oral history case studies to explore ideas of disrupt