This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de