In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of k

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first bo

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

"Forewords by Martin Fowler and Ian Robinson"--From front cover.

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the s