John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the

John Heskett was a pioneering British design historian, with a particular interest in design and economics. Design and the Creation of Value' publishes for the

Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic chal

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the fi