Data Mining for Design and Marketing

Data Mining for Design and Marketing
Author :
Publisher : CRC Press
Total Pages : 338
Release :
ISBN-10 : 9781420070224
ISBN-13 : 1420070223
Rating : 4/5 (223 Downloads)
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Book Synopsis Data Mining for Design and Marketing by : Yukio Ohsawa

Download or read book Data Mining for Design and Marketing written by Yukio Ohsawa and published by CRC Press. This book was released on 2009-01-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de


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