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The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients
Primer of Public Relations Research, Third Edition
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Type: BOOK - Published: 2016-11-23 - Publisher: Guilford Publications

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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
Digital Strategies
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Type: BOOK - Published: 2021-03-16 - Publisher: Oxford University Press, USA

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Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this bo
Engaging Data
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The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources
Culture, Social Class, and Race in Public Relations
Language: en
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Authors: Damion Waymer
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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations