This book is about how and why the world's leading marketers are growing Customer Share--successfully increasing the amount of business they get from their most

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of cu

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.