Relationship Marketing

Relationship Marketing
Author :
Publisher : Basic Books
Total Pages : 260
Release :
ISBN-10 : 0201622408
ISBN-13 : 9780201622409
Rating : 4/5 (409 Downloads)

Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.


Relationship Marketing Related Books

Relationship Marketing
Language: en
Pages: 260
Authors: Regis Mckenna
Categories: Business & Economics
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

DOWNLOAD EBOOK

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Language: en
Pages: 371
Authors: Naresh K Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2020-12-04 - Publisher: World Scientific

DOWNLOAD EBOOK

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and
Customer Relationship Marketing
Language: en
Pages: 244
Authors: Merlin Stone
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
Diverse Methods in Customer Relationship Marketing and Management
Language: en
Pages: 350
Authors: Lee, In
Categories: Business & Economics
Type: BOOK - Published: 2018-05-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation
Strategic Customer Management
Language: en
Pages: 547
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this