CRM in Financial Services

CRM in Financial Services
Author :
Publisher : Kogan Page Publishers
Total Pages : 724
Release :
ISBN-10 : 0749436964
ISBN-13 : 9780749436964
Rating : 4/5 (964 Downloads)
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Book Synopsis CRM in Financial Services by : Bryan Foss

Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.


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CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system