Customer-centered Telecommunications Services Marketing
| Author | : Karen G. Strouse |
| Publisher | : Artech House |
| Total Pages | : 232 |
| Release | : 2004 |
| ISBN-10 | : 158053855X |
| ISBN-13 | : 9781580538558 |
| Rating | : 4/5 (558 Downloads) |
Book Synopsis Customer-centered Telecommunications Services Marketing by : Karen G. Strouse
Download or read book Customer-centered Telecommunications Services Marketing written by Karen G. Strouse and published by Artech House. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.