Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fierc