This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Jo

The management book on applied creativity.

Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a t

Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativit

Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation – not only in the realms of business and management