Creating Images and the Psychology of Marketing Communication
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 2006-08-15 |
| ISBN-10 | : 9781135606640 |
| ISBN-13 | : 1135606641 |
| Rating | : 4/5 (641 Downloads) |
Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.