Counter Strategies in Global Markets

Counter Strategies in Global Markets
Author :
Publisher : Springer
Total Pages : 183
Release :
ISBN-10 : 9780230362956
ISBN-13 : 0230362958
Rating : 4/5 (958 Downloads)
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Book Synopsis Counter Strategies in Global Markets by : O. Ploetner

Download or read book Counter Strategies in Global Markets written by O. Ploetner and published by Springer. This book was released on 2011-12-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.


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