This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out

This open access book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability and demands corporate resp

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

Around the world the focus is on the relationship between ethics and governance codes and how widely this should be interpreted. Sustainability has three main a

On the backdrop of the institutionalisation of corporate social responsibility (CSR) and sustainability, and the emergence of multi-stakeholder-driven voluntary