Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather,

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather,

Tells how to develop imaginative thinking, implement change, analyze goals, and plan restructuring, and looks at specific cases

At this threshold of our species' evolution there is an increasing recognition that new approaches are needed to create the radical changes necessary for humani