In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any bu

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed