Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept
Author :
Publisher : Emerald Group Publishing
Total Pages : 328
Release :
ISBN-10 : 9781787548244
ISBN-13 : 1787548244
Rating : 4/5 (244 Downloads)
DOWNLOAD EBOOK
Book Synopsis Continuing to Broaden the Marketing Concept by : Dawn Iacobucci

Download or read book Continuing to Broaden the Marketing Concept written by Dawn Iacobucci and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.


Continuing to Broaden the Marketing Concept Related Books

Continuing to Broaden the Marketing Concept
Language: en
Pages: 328

Continuing to Broaden the Marketing Concept

Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2020-09-17 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The cha
Introduction to Business
Language: en
Pages: 1455

Introduction to Business

Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Marketing Accountability for Marketing and Non-Marketing Outcomes
Language: en
Pages: 273

Marketing Accountability for Marketing and Non-Marketing Outcomes

Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Artificial Intelligence in Marketing
Language: en
Pages: 247

Artificial Intelligence in Marketing

Authors: K. Sudhir
Categories: Business & Economics
Type: BOOK - Published: 2023-03-13 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars expl
Marketing in the 21st Century: Concepts, Challenges and Imperatives
Language: en
Pages: 244

Marketing in the 21st Century: Concepts, Challenges and Imperatives

Authors: Henry Kyambalesa
Categories: Social Science
Type: BOOK - Published: 2017-11-01 - Publisher: Routledge

DOWNLOAD EBOOK

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the v