The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importanc

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning w

"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their dep