Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, appro

Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hosp

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is di

This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet acces