Contemporary Advertising
| Author | : William F. Arens |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 0 |
| Release | : 2006 |
| ISBN-10 | : 0073135690 |
| ISBN-13 | : 9780073135694 |
| Rating | : 4/5 (694 Downloads) |
Book Synopsis Contemporary Advertising by : William F. Arens
Download or read book Contemporary Advertising written by William F. Arens and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....