In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food cons

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be

The acceptance and preference of the sensory properties of foods are among the most important criteria determining food choice. Sensory perception and our respo

This book provides comprehensive coverage of the numerous methods used to characterise food preference. It brings together, for the first time, the broad range

Eating enough food to meet nutritional needs and maintain good health and good performance in all aspects of lifeâ€"both at home and on the jobâ€"is impor