It is well documented that the space of informal economic activity is rising across the globe. This rise has been particularly significant in the least develope

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational c

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years I

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively i

This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries.