The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers

First Published in 2004. The market economy has changed profoundly over the past two centuries. In the nineteenth century, business enterprises were largely sin

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizo

Contributed papers of a 1982 state level seminar.