Competitive Success

Competitive Success
Author :
Publisher : John Wiley & Sons
Total Pages : 423
Release :
ISBN-10 : 9780470998229
ISBN-13 : 0470998229
Rating : 4/5 (229 Downloads)
DOWNLOAD EBOOK
Book Synopsis Competitive Success by : John A. Davis

Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement


Competitive Success Related Books

Competitive Success
Language: en
Pages: 423

Competitive Success

Authors: John A. Davis
Categories: Business & Economics
Type: BOOK - Published: 2010-02-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value i
Strategic Planning
Language: en
Pages: 268

Strategic Planning

Authors: Stanley Charles Abraham
Categories: Business & Economics
Type: BOOK - Published: 2012-01-11 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Competitive Advantage
Language: en
Pages: 474

Competitive Advantage

Authors: Michael E. Porter
Categories: Business & Economics
Type: BOOK - Published: 2008-06-30 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
The End of Competitive Advantage
Language: en
Pages: 230

The End of Competitive Advantage

Authors: Rita Gunther McGrath
Categories: Business & Economics
Type: BOOK - Published: 2013-05-14 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the re
Unlocking Strategic Innovation
Language: en
Pages: 198

Unlocking Strategic Innovation

Authors: Surja Datta
Categories: Business & Economics
Type: BOOK - Published: 2021-03-14 - Publisher: Routledge

DOWNLOAD EBOOK

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four