Competitive Identity
| Author | : Simon Anholt |
| Publisher | : Springer |
| Total Pages | : 146 |
| Release | : 2006-11-13 |
| ISBN-10 | : 9780230627727 |
| ISBN-13 | : 0230627722 |
| Rating | : 4/5 (722 Downloads) |
Book Synopsis Competitive Identity by : Simon Anholt
Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.