A book that won't age: Each copy includes a code for 4-month membership to DualBook.com, which provides constant online updates and email bulletins to readers S

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online.

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility ont