Changing Market Relationships in the Internet Age

Changing Market Relationships in the Internet Age
Author :
Publisher : Presses univ. de Louvain
Total Pages : 198
Release :
ISBN-10 : 2874631191
ISBN-13 : 9782874631191
Rating : 4/5 (191 Downloads)
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Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin

Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.


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