Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a

The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability com

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first cen

In a surveillance culture, the ubiquity of audio-visual recording devices has enabled the unprecedented documentation of private indiscretions, scandalous conve

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduct