"We wrote Business Analytics: Communicating with Numbers from the ground up to prepare students to understand, manage, and visualize the data; apply the appropr

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create usef

Now that you've collected the data and crunched the numbers, what do you do with all this information? How do you take the fruit of your analytics labor and app

This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an in