Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practiti

This practical book explains exactly what business principles and concepts worked for the successful survivors--and why. Filled with case studies of actual comp

Business revolves around making decisions, often risky decisions, usually with incomplete information and too often in less time than we need. Executives at eve

Simple, clear, unambiguous, well-structured well-grounded and authoritative, this book covers the tools, techniques and strategies used by effective managers.