This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to

This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets thr

This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments i

Volume compiles studies of the production and reproduction of market-supporting social infrastructures through the prism of knowledge commons.

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, soc