"Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's co

Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's con

Examining the relationship between intellectual property and competition law with a particular focus on European law, this book highlights areas emerging new fr