Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the

What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand ev

From front-page notoriety and being fired from his job to becoming a Singaporean citizen and LinkedIn’s most recommended CEO, entrepreneur, keynote speaker, a

Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. Th

"Lively text and fun illustrations describe how to draw cool fashions"--