Brand-driven Innovation
| Author | : Erik Roscam Abbing |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 210 |
| Release | : 2010-10-25 |
| ISBN-10 | : 9782940439768 |
| ISBN-13 | : 2940439761 |
| Rating | : 4/5 (761 Downloads) |
Book Synopsis Brand-driven Innovation by : Erik Roscam Abbing
Download or read book Brand-driven Innovation written by Erik Roscam Abbing and published by Bloomsbury Publishing. This book was released on 2010-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.