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Type: BOOK - Published: 2024-01-09 - Publisher: Harvard Business Press
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two i
Language: en
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Type: BOOK - Published: 2017-09-26 - Publisher: Hachette Books
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million c
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Type: BOOK - Published: 2015-01-20 - Publisher: Harvard Business Review Press
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Language: en
Pages: 80
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Type: BOOK - Published: 2017-05-30 - Publisher: Harvard Business Review Press
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes
Language: en
Pages: 64
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Type: BOOK - Published: 2017-05-30 - Publisher: Harvard Business Review Press
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen