Black is the New Green: Marketing to Affluent African Americans
| Author | : Leonard Burnett |
| Publisher | : |
| Total Pages | : 222 |
| Release | : 2021-06-19 |
| ISBN-10 | : 1621344533 |
| ISBN-13 | : 9781621344537 |
| Rating | : 4/5 (537 Downloads) |
Book Synopsis Black is the New Green: Marketing to Affluent African Americans by : Leonard Burnett
Download or read book Black is the New Green: Marketing to Affluent African Americans written by Leonard Burnett and published by . This book was released on 2021-06-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."