Asian Brand Strategy (Revised and Updated)
| Author | : M. Roll |
| Publisher | : Springer |
| Total Pages | : 356 |
| Release | : 2016-02-11 |
| ISBN-10 | : 9781137359179 |
| ISBN-13 | : 113735917X |
| Rating | : 4/5 (17X Downloads) |
Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.