Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin do

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

While the question of how rhetoric lost authority to modern philosophical and scientific inquiry has drawn much scrutiny, we have paid less attention to how val

In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have

This book applies the principles of business leadership to the task of leading a musical ensemble.