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Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector
Language: en
Pages: 30

Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector

Authors: Asha Binu Raj
Categories:
Type: BOOK - Published: 2015 - Publisher:

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Internal branding has a positive impact on attitudinal and behavioural aspects of employees. The effectiveness of internal branding depends on an understanding
Antecedents and consequences of employee based brand equity
Language: en
Pages: 281

Antecedents and consequences of employee based brand equity

Authors: Muhammad Waseem Bari
Categories: Science
Type: BOOK - Published: 2023-04-06 - Publisher: Frontiers Media SA

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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management
Language: en
Pages: 255

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

Authors: Pantea Foroudi
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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Antecedents and Consequences of Internal Branding
Language: en
Pages: 606

Antecedents and Consequences of Internal Branding

Authors: Amena Ahmed Abdulla Al Shaikh Zaabi
Categories: Branding (Marketing)
Type: BOOK - Published: 2016 - Publisher:

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Doing Business in Emerging Markets
Language: en
Pages: 163

Doing Business in Emerging Markets

Authors: Sudhir Rana
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Taylor & Francis

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This volume presents a comprehensive analysis of the business, financial and economic aspects of emerging markets. Using case studies from India, Turkey, Bangla