Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business prac

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely

Neuromarketing's science is articulated as a combination of marketing, medical knowledge, and the latest brain scanning technology which enabled the insight int