An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, toge

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social dis

The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing p

The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete v

Music is said to be the most autonomous and least representative of all the arts. However, it reflects in many ways the realities around it and influences its s