All Consumers Are Not Created Equal

All Consumers Are Not Created Equal
Author :
Publisher : John Wiley & Sons
Total Pages : 340
Release :
ISBN-10 : 0471120049
ISBN-13 : 9780471120049
Rating : 4/5 (049 Downloads)

Book Synopsis All Consumers Are Not Created Equal by : Garth Hallberg

Download or read book All Consumers Are Not Created Equal written by Garth Hallberg and published by John Wiley & Sons. This book was released on 1995-10-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.


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